MISSION STEAK lives to understand the dream-like qualities of beef steak, its lure and lore, its fashions, future and origins. Here is cooking, eating, farming and calls to far-off lands, informed by chefs and by cows, by ranchers and gifted amateurs, enthusiasts and even critics.

ROB FIRING is a cookbook author, among other things. His MISSION STEAK cookbook will publish in the spring of 2018 in Canada with HarperCollins.